Organizations that provide great after sales service will
have no difficulty retaining customers. This explains why every organization
wants to deliver exceptional customer service.
Now the question is: How can an organization provide high
quality customer care and keep its customers happy? Here are some tips:
Know how to deal
with unsatisfied customers
You may be selling a great product or service; still,
problems can occur. And when things go against their expectations, customers
can become unhappy. You cannot deliver a great customer experience if you do
not know how to deal with an unhappy customer. Make sure that your agents are
aware of the happenings.
If there are recurring problems and your company is already
taking measures to solve these problems, your agents should be aware of that.
This way they can assure callers that your employees are working to resolve the
issues.
By fixing recurring issues, companies can prevent future
customers from facing the same problems. This will also improve customer
satisfaction.
Let your agents know
how they are performing
Run a few customer satisfaction surveys and share the
outputs with your agents. Let them know that their hard work is being
recognized. And if they ever go off the track, you should let them know that as
well. When your agents realize that their performance is being rated, they will
be motivated to work harder.
Develop your agent's
Emotional Quotient (EQ) skills
Your agents are dealing with real people and not bots, and
hence developing their EQ skills is important. This will help them deal with
frustrated and angry customers better. Your agents should be able to empathize
with the customer and see things from their perspective.
Good EQ skills are essential to build better rapport with
the customer. You should also train them to ask the right questions that will
help them get a complete picture.
Encourage your call
center agents to own up
If there are problems, your agents should admit it and take
responsibility. This gives callers the impression that they are talking to a
person responsible for solving their problems.
If the agent merely passes the problem over to another
agent, the customer will get frustrated.
Quality is as
important as AHT
While monitoring the performance of your agents, you should
definitely consider average handling time. If the agent takes too long to
resolve a problem, it is not a positive sign. However, quality is equally
important. The agent is not supposed to rush through the calls. They should
show enough patience to hear what the customer has to say. This is necessary to
ensure that problems are being resolved properly.
Put the customer
first
Put the focus on the customer. Your goal must be to ensure
their satisfaction. Forget about internal processes and do whatever you can to
increase customer satisfaction.
Empower your agents
Appreciate your agents' hard work. Reward them. However,
this doesn't mean that you should give them time off their work or the phone. Instead,
give them an opportunity to work on individual projects that need not
necessarily involve calls. This empowers your agents and gives them a better
understanding of your business.
Ask your agents to
notify recurring problems
Ask your agents if they notice any patterns or trends in
the incoming calls. If there is a problem that affects several customers, your
agents are usually the first people to know about it. By keeping in constant
touch with them you can detect problems early and address them.
Keep your customers
informed
Try to increase the number of one-call resolutions. This is
not possible all the time, but that should be your goal. Keep the customer
well-informed and up-to-date. They should know what is happening in the
background. They should know what steps you are taking to solve their problem.
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