Wednesday, September 10, 2014

The Benefits of a Cloud-Based Contact Center


Today, contact centers play an integral role in fostering long term customer relationships as they are the focal point of all customer connections. This has prompted a number of organizations to focus on cloud based contact centers or the conventional on-premise contact centers. However, many companies are adopting the cloud based contact center for customer support and connection because of the many benefits it offers. The following are some of the numerous benefits of a cloud-based contact center:

Fast deployment and integration with the existing infrastructure 

For the complete deployment or use of an on-premise contact center or system, there must be infrastructural changes including hardware and software changes, telephony changes, upgrade or installation. This requires a huge capital investment as well as time. On the other hand, cloud based contact center takes a very short time to deploy and it is easy to set up. This is because the services are offered by online service providers. The only equipment that is needed is a computer and an internet connection. 

Global access and delivery 

Cloud based solutions enable companies and clients to provide on-demand services and support to consumers that is accessible at anytime of the day and in any part of the world. This is made possible by the increased proliferation of mobile devices and online services that is increasing the demand for customer support.
Cost-effectiveness

Cloud-hosted contact centers do not require upfront expenditure to set up or deploy. Basically, these are services offered on a pay as you go payment model. This means that companies pay for services they need. This is cost effective in the sense that the information technology expense or spending will be reduced compared to an on-premise contact center which is a better return on investment in the long run.

Personalized customer service 

Cloud based contact centers allow companies and business to pick and select particular services to guarantee a more personalized user experience. The applications can be customized to suit customer demographics including geographical location, language as well as profile. Cloud computing also allows integration of other applications for example billing software, business reporting, purchase order management, analytics, just to mention but a few. 

In summary, from the above benefits, it is clear to suggest that cloud based contact centers can actually enable enterprises and businesses to lower their operational costs, deliver quality services and increase their efficiency.  

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