A call center has to deal with all kinds of callers. While
some callers are polite, some others are rude. Some may be upset; others are
simply bad-tempered. Dealing with a sulky caller requires tact.
Since all call centers will have to deal with ill-tempered
callers from time to time, teaching your operators how to deal with these
callers is imperative if you want to increase your quality scores.
Grumpy calls don't necessarily mean that the call center or
the operator is bad at solving customer problems. In fact, many of these calls
are quickly resolved. Still, angry callers are a big headache for all call
centers. Before we learn how to deal with this issue, we should take a look at
standard metrics used by call centers all over the world.
Quality scores
The quality score is a measure of the overall caller
experience. Calls are usually recorded for quality control. While measuring the
quality of calls, the quality control team will assess factors such as
personality (of the caller's as well as the operator's), openness, level of
service, and adherence to polite language.
Each call is scored on a scale of 1 - 10. By analyzing these
scores, a company can find out what sort of service the customer received. This
doesn't mean that grumpy calls will lower the credit score. In fact, these
calls may have a high score depending on the way the agent responds.
Grumpy calls with high scores indicate that they were
properly managed by the agent and that they do not require the intervention of
a supervisor. As far as possible, agents should try to subvert the need for
their supervisor's involvement.
First call resolution
One of the most important metrics used to measure quality
score is first call resolution. If there is a first call resolution, the caller
does not have to contact the call center again for the same problem. This
improves customer satisfaction and quality scores.
Supervisors can easily measure the number of first call
resolutions. If there is more than one call from the same phone number, it
implies that the problem was not solved immediately. And when the caller has to
call again, the operator will have to spend more time dealing with the same
caller. As a result, the operator will get less time to manage other callers.
That's bad for the call center. Operators who receive grumpy calls should try
to solve the issue immediately. There should be no call back or transferring.
Again the emphasis should be on time management.
Calls per hour
The efficiency of a call center is sometimes measured in
terms of the number of calls it handles per hour. If the agent/operator handles
a large number of calls in an hour, it is safe to assume that s/he is resolving
issues in an effective and timely manner. And if the operator handles more
calls, it means more money for the call center.
Call centers can increase calls per hour by updating software
and hardware. This will expedite call transfers.
Stay calm
The agents should be trained not to take anything personally,
even when dealing with an angry caller who hurls abuses or insults. Don't drag
the conversation. Listen patiently and do whatever you can to resolve the issue
at the earliest. Remember that if the agent is angry, the customer will be
angrier.
The agent's sole concern should be resolving the caller's
problem. And when the agent shows a genuine concern for the caller and tries to
address their problems earnestly, the sulky caller may begin to sound
appreciative. Let the caller give vent to their frustrations, but the agent
should stay calm.
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