If your business uses
a call center to market and generate leads, the revised TCPA regulations must
be complied with. According to an article
on Chief Marketer, the regulations set forth from the Telephone Consumer
Protection Act “will require unambiguous written consent before a telemarketing
call or text message,” and an established business relationship “no longer
relieves advertisers of prior written consent.”
The changes in
regulations are connected to the rise in mobile phone usage in the form of text
alerts. Apparently, some marketers created problems when they “processed a large number of mobile leads and automatically put
them on recurring text alerts."
Experts recommend that marketers employ tracking to avoid making
mistakes. The new TCPA rules may make marketers nervous, but experts say
that they can ultimately improve the way businesses generate leads.
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