Thursday, June 19, 2014

Contact Center Upgrades


Many companies have recently been looking for ways to upgrade the infrastructure and communication capabilities of their contact centers. These upgrades include moving into a multichannel system, moving into the cloud, and improving the overall infrastructure of the contact center.
Although multichannel contact centers have been feasible for at least a decade, there are few of them around lately. According to experts, this needs to change because the need is getting bigger and bigger due to the growth of mobile devices that feature voice and text-based communications from any device at any time.
Companies have a responsibility to communicate with customers through traditional platforms as well as text and chat. Unfortunately, many contact centers are not set up to accommodate multichannel users as they should. Their technology is simply not up to par.
Contact center managers should attempt to understand the needs of their customers by looking at unstructured data and speech analytics. According to an article on TechTarget, companies should “assess the end-to-end experience from the customer's point of view, starting with the customer's initial entry point of communication and moving through the Web experience to phone calls, emails and chat. The next step is assessing whether the company can deliver that seamless experience and identifying gaps in the infrastructure.”
Companies have plenty of options when it comes to call center upgrades, but they need to make sure they have a solid upgrade strategy that will ultimately improve the quality of customer care.
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