The Role of the Contact Center Team Leader

A call center’s team leader is a critical part of the business’ success. They play a significant role in boosting team’s morale and encouraging success and diversity. In this article, we’ll highlight the role of the call center team leader as well as the attributes that he/she should possess for the success of a call center.

What is a call center team leader responsible for?

A team leader actively enforces the goals of the operation, policies and procedures, implements plans in the organization’s training and development programs, handles escalations, supports agents, monitors the cue, and works in conjunction with the administration. 

A team leader in a call center is the one responsible for managing team of agents  to ensure that they are performing towards achieving their targets They review their performance and provide coaching and training. Team leaders meet with the manager on a regular basis to not only give feedback but also to receive instructions or actions. They are the one responsible for keeping agents informed of what is happening in the call center that may have an impact on them. At times, team leaders are involved in the recruitment of new agents to work on specific projects for the call center. 

Attributes that a call center team leader should possess

·         Management skills-A team leader should demonstrate the ability to manage the call center agents and other operations.

·         Coaching skills-They should be skilled in delivering instructive, collaborative, supportive, and motivational coaching sessions that boost open communications. He/she should be able to diagnose performance issues and be able to develop effective action plans to address the main cause of the issue. 

·         Analytical skills- Team leaders should be able to identify business trends and opportunities as well as underlying threats, and be able to provide effective suggestions for developments.

·         Goal- focused skills-A team leader should consistently meet all established goals and accomplish tasks in a commendable manner and timely basis.

·         Prioritization- A team leader needs to demonstrate the ability to prioritize issues based on urgency and scope of impact. He/she should be capable of effectively managing multiple projects.

·         Motivation skills- They should know how to create a strong sense of job satisfaction and keep all call center agents motivated, by effectively communicating, recognizing, and rewarding good performance. He should be able to identify effective ways of developing and enhancing agent’s skills.

·         Ownership/initiative- Being a team leader in a call center, one needs to volunteer and participate or lead new initiatives. He should take ownership of tasks and make sure they are completed.

·         Communication skills- Effective communication is one of the crucial skills that every team leader, regardless of the industry should possess. He should be able to professionally communicate to subordinates, peers, agents, as well as senor level management. 

·         Personnel skills- As a team leader, one should show the ability to maintain confidentiality and address sensitive issues appropriately, in accordance with HR procedures. He should prove to handle difficult issues with total professionalism, and a well-documented plan for resolution.

If a team leader possesses all the above attributes, a call center can move to greater heights.

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A Quick Guide to Call Centers

Almost everyone has heard of the term call center; however, very few people understand how a call center works. Here is a quick guide to call centers and how they work:

Business Model

Every call center should have a business model. It helps the call center to identify its goals and missions. Here are the basic components of a business model.

Mission

The mission states how the call center will help the company achieve its goals. It also specifies what the company expects from the call center.

Business goals

They include both short term and midterm goals that the call center wants to achieve. They also define what the organization wants from the call center.

Performance drivers

These are the processes, behaviors and tools which help the call center to meet the expectations of the company. Performance drivers are usually measurable.

Tech Tools

In order to run a call center you need several technical tools. Have you heard the terms IVR, VoIP, CRM and ACD? These are some of the tools and technology that modern call centers use to carry out their operation. There are several others, too. Here is a list of them.

·         Telephone network

·         Automatic call distributor system

·         Data network/Internet

·         Predictive dialer

·         Interactive voice response system

·         Web applications like email and online chat

·         Computer workstations

·         Local area network (LAN)

·         CRM (Customer Relationship Management) systems like scripting, customer analytics and billing tools.

·         Computer-telephony integration software and hardware

·         Knowledge base

·         Workforce management software

·         Agent performance dashboard

·         Data warehouse

·         Call-recording equipment

·         VoIP communications technology

The call center team

The call center may have the most sophisticated tools in the world. It still needs efficient people to bring it to life.

The call center employs many people and they have several different roles to perform. For example, in every call center, there are agents, supervisors, business analysts and managers. Here is a quick overview of their roles.

Roles of call center employees

Senior manager

The senior manager is responsible for establishing the vision and mission of the call center. The annual goals for the call center are set by the senior manager.

Call center manager

The call center manager works with the senior manager and formulates polices which help the call center accomplish its goals.

The call center manager also identifies the performance drivers that have a direct or indirect impact on the business goals of the call center. S/he is also entrusted with the duty of assigning key roles to other employees. Other duties of the call center manager include creating a culture which supports the call center mission.

Resource analyst            

The job of a resource analyst is to predict customer demand and identify the resources necessary to meet it.

Reporting analyst           

The reporting analyst is the person who provides statistical feedback on key performance drivers and business goals. They also have a responsibility to conduct analysis and identify ways to improve the performance and results of the call center.

Network analyst

They recommend the tools required to improve performance. They also have a responsibility to ensure that these tools work properly.

Agent performance team includes the recruiter, team leader, trainer, and quality analyst.

The agents are the people who handle customer contacts. The recruiter recruits agents. The trainer imparts the required training. The team leader shows the agents how they should perform. The quality analyst gives feedback.

LeadXL provides accurate, actionable information and analysis, resulting in increased conversion of leads from ALL sources. Lead XL was built for lenders following a clear path to success: Analyze. Revive. Enhance. Contact Lead XL today!