Optimize agent performance
The best way to enhance customer satisfaction and contact center performance is by optimizing agent performance. Companies should find ways to reduce average handle time and call volumes while increasing first call resolution. Companies must ensure that their agents fully understand the use of various channel options such as chat, calls and email, and that all these channel options are properly optimized for customer interactions.
Encourage creativity
in the agent
Many professionals in the contact center are attracted to
the nature of their occupation, which is customer interaction. However,
companies restrain them from engaging with customers emotionally, and instead
force them to follow strict scripts. By allowing contact center agents some
creative liberty companies can improve their performance as this will let them
create emotional attachment to the task, which will ensure that each
interaction with customer will become a personal interaction, rather than a
generic corporate experience. Prepare business cases for change
Companies must prepare business cases that include
illustrations of various problems with compelling facts. Also, these cases
should clearly state the parameters of ideal performance and how to achieve
them. Measures and metrics that align operations to a department, a team, or an
executive must be clearly provided as it’s vital to achieving key performance
objectives.
Increase awareness
among agents
It is vital that contact center agents must always be
motivated as it will allow them to accept new day-to-day work challenges. A
monotonous work environment can be highly regressive for a contact center
agent. Companies should encourage agents to make contributions to their work
processes, and continually teach them new skills and abilities. This way,
agents will never feel that their skill sets are diminishing, and this will not
only reduce employee attrition rate, but will also enhance their performance.
In many organizations, the drive for efficiency is often
seen to be at the expense of the customer. However, a knowledgeable employee who has been with the company for some time
and has the ability to deal with multiple queries on one call will offer the
customer a one-stop shop approach to their query. Organizations who spend the
time and energy to include the above mentioned principles of contact center
management find that their employees are better capable at delivering
consistent positive, quality, branded customer experiences that build better
customer relationships.